If you really care about your photos, do you want ads alongside them? You don’t put ads in your photo albums at home. The big brands can’t resist inserting ads in your albums, and requiring your visitors to register so they can market to them. Our hearts led us to design ad- and spam-free albums. One point for passion.

They won’t let you hide their logos and decorate your albums like you can at home. We love to see it. Two points for passion.

They won’t let your mom in Atlanta download high-resolution versions of your photos to print at home. Three points. No full-screen slide shows. Four. There are many more…

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